Case Study: HB Land achieves a sell-out in under two years with iCreate Agency

HB Land sells out Calli Upper Coomera in under 2 years with iCreate Agency

HB Land, a developer specializing in land design and community building on Australia's east coast, engaged iCreate Agency to market their new Upper Coomera land development. The challenge was to differentiate the project in a competitive market and show potential buyers that Calli was the answer to finding the perfect block of land in an ideal location.

iCreate Agency developed a sensory-led marketing strategy for Calli, using the five senses to paint a vivid picture of life in the community. The full brand identity and rollout positioned the development as a serene yet vibrant haven. This approach drove consistent demand, resulting in the project selling out in less than two years, a significant achievement for a land estate.

HB Land