Case Study: Frasers Property sells out The Rise Park Ridge ahead of schedule with iCreate Agency

Frasers Property sells out The Rise 6 months early with iCreate Agency

Frasers Property engaged iCreate Agency to develop a cohesive brand and marketing campaign for their new development, The Rise at Park Ridge. The challenge was to position the project as a connected, family-focused community centered around its parkland, requiring a full suite of services including branding, collateral production, sales suite design, and web & digital assets.

iCreate Agency developed a strategy to anchor the brand around the development's central parkland, shaping every touchpoint from the name and identity to the sales suite layout. The campaign was exceptionally well received, selling out six months ahead of schedule and achieving the highest click-through rate in Queensland on realestate.com.au during its launch. The collateral created by iCreate Agency was so successful it was subsequently adopted for use across other Frasers Property Australia projects.

Frasers Property