Case Study: Frasers Property strengthens Brookhaven’s brand and buyer engagement with iCreate Agency

Frasers Property grows Brookhaven into Queensland's #3 most enquired housing development with iCreate Agency

Frasers Property needed a creative partner to handle the long-term, multi-stage marketing for its large Brookhaven masterplanned community in Queensland. The challenge was to maintain agile, emotive, and design-led branding that would connect with buyers throughout the project's lengthy lifecycle. They partnered with iCreate Agency for end-to-end creative services including strategy, branding, and collateral.

iCreate Agency provided an ongoing strategic partnership, culminating in a 2024 brand refresh that modernized the identity while preserving its core elements. The solution included a new typeface, an updated color palette, and custom illustrations, resulting in a cohesive and elevated brand. This work helped Brookhaven become one of Queensland's most in-demand communities, ranking #3 in the state's most enquired housing developments by Q1 2025.

Frasers Property