Case Study: Alder Developments achieves $4.2M in sales with iCreate Agency’s integrated brand campaign

Alder Developments generates $4.2M in sales in 4 months with iCreate Agency

Alder Developments engaged iCreate Agency to launch an exclusive off-the-plan development in Airlie Beach. The challenge was to create an emotionally resonant brand and an integrated media strategy to generate quality leads and attract high-net-worth buyers in a cost-effective manner.

iCreate Agency developed a comprehensive strategy that blended the concepts of a 'sea change' and 'tree change' into a premium brand named Airlie Summit. Their approach included targeted advertising, a boat launch event, and strategic media placements. This campaign achieved a 5.533% return on ad spend, resulting in $4.2 million in sales within four months and over 700 registrations of interest, earning a finalist spot in a prestigious industry awards program.

Alder Developments