Case Study: Zoobooks achieves Kickstarter funding success for new Dino series with iContact

Zoobooks - Customer Case Study

Zoobooks (Wildlife Education Ltd.), the long‑running kids’ animal publisher, wanted to launch a new Dino Series and companion app but faced reluctance from traditional lenders. To reach fans and finance production, Zoobooks turned to Kickstarter and relied on iContact — using its email marketing, Premier Services custom templates, and a dedicated Strategic Advisor — to mobilize its audience.

iContact helped design branded, bi‑weekly email campaigns and social posts, tailoring templates and messaging to boost visibility and backer engagement. The campaign surpassed its goal with over 350 backers and nearly $20,000 raised, enough to fund the premiere dinosaur edition and an extra activity book — a measurable win credited to iContact’s targeted email and social tools.

Zoobooks

Bob Harper

President