Case Study: Worldwide Golf Shops achieves 99% email delivery and lower spam scores with iContact

Worldwide Golf Shops - Customer Case Study

Worldwide Golf Shops, a 40-year leader in golf discount retail with 35 locations operating under brands like Roger Dunn Golf Shops and The Golf Mart, relied on email to drive store and online traffic but struggled with persistent delivery problems — high spam scores, blacklisting, and low delivery rates. In 2011 the retailer moved away from its previous provider and signed up for an iContact Premier Account to address these issues.

iContact assigned a dedicated strategic advisor who optimized the website sign-up form, removed stale contacts, ensured unsubscribe/subscription management links, and leveraged iContact’s ISP relationships and whitelisting to fix delivery problems. As a result of iContact’s work Worldwide Golf’s delivery rate jumped from about 70% to 99% overnight, producing a 29% increase in email delivery rates along with a lower spam score and higher click‑through rates, freeing the team to pursue other marketing initiatives.

Worldwide Golf Shops