Case Study: The Rules of Style achieves increased lead capture and lasting customer engagement with iContact

With iContact, Great Email Marketing Is Always in Style

The Rules of Style is a small, bootstrapped online men’s style consultancy that needed to turn content-driven traffic into paying customers on a very limited marketing budget. To solve this, owner Daniel Johnson partnered with iContact and used iContact’s email marketing tools to capture and nurture leads instead of relying solely on social media or paid search.

Using iContact, The Rules of Style implemented prominent subscription forms, offered a free sample guide and giveaways, and sent timely, relevant emails when new content or promotions appeared. The result was stronger conversion of site visitors into subscribers and repeat engagement—more opportunities to win business and support for future expansion (including planned in-person events)—all enabled by iContact’s email platform.

The Rules of Style

Daniel Johnson

Owner