Case Study: Washingtonian.com achieves dramatic email advertising revenue growth with iContact

Washingtonian.com - Customer Case Study

Washingtonian.com, the online extension of Washingtonian magazine, faced declining returns from its email program after three years with its previous provider and needed a more flexible, cost-effective solution. After evaluating vendors, Washingtonian.com selected iContact for its email marketing platform, reasonable per‑subscriber pricing, easy message creation tools and Premier Services, including a dedicated strategic advisor.

iContact helped Washingtonian.com speed campaign turnaround, improve analytics and demonstrate advertiser ROI, which drove new and repeat business. As a result, Washingtonian.com saw dramatic year-over-year increases in email advertising revenue (256% in 2009, 50% in 2010 and 41% in 2011) and attracted more email advertisers thanks to iContact’s tools and strategic support.

Washingtonian.com

Vanessa Schutz

Account Executive