Case Study: Twiddy & Company Realtors achieves 150% higher clickthrough rate and 55% ROI increase with iContact

Twiddy Uses iContact to Connect Beachgoers with Dream Vacation Rentals

Twiddy & Company Realtors, a family-owned Outer Banks vacation rental firm, needed to evolve beyond a basic email provider to drive more bookings and better engage past guests. The company turned to iContact for more sophisticated capabilities—managed services, segmentation, and real-time tracking—to replace cookie‑cutter templates and target the subscribers most likely to convert.

iContact implemented targeted segmentation, branded templates developed with an account manager, real‑time opens/clicks tracking, and newer features like Social Tools, enabling Twiddy to focus on previous guests and optimize staffing in real time. The results were strong: a 150% increase in clickthrough rate, a 40% increase in open rate and a 55% increase in ROI after adopting iContact.

Twiddy & Company Realtors

Ross Twiddy

Marketing Director