Case Study: The Council for Entrepreneurial Development drives 50% of conference website traffic and 40% email open rates with iContact email marketing

The Council for Entrepreneurial Development - Customer Case Study

The Council for Entrepreneurial Development (CED), a 30‑year nonprofit network of more than 4,000 entrepreneurs, investors, academics and business partners in North Carolina’s Triangle, runs flagship programs like the Tech Venture Conference. CED needed to personalize communications across diverse stakeholder groups, increase event registrations, and quickly share updates with its large community — so it adopted iContact’s email marketing to manage lists and outreach.

Using iContact, CED segmented subscribers (investors, corporate partners, entrepreneurs), personalized sender names and message content, and managed subscription lists to target the right audiences. iContact-driven email campaigns now account for about 50% of traffic to the conference website, and one promotional campaign achieved a 40% open rate, significantly boosting engagement and event registration.

The Council for Entrepreneurial Development

Emily McLoughlin

Communications Manager