Case Study: Raleigh Geriatric Care Management achieves consistent client engagement and repeat calls with iContact

Raleigh Geriatric Care Management’s journey with iContact and email marketing

Raleigh Geriatric Care Management, led by owner Lauren Watral, needed a low-cost way to stay top-of-mind with clients and maintain strong relationships while running a one-person practice. For the last 10 years she has used iContact’s email marketing platform to communicate regularly and support business growth without a large marketing budget.

Using iContact, Watral sends templated weekly emails (Tuesday Tips, Thursday Thoughts, Fun Friday), tracks who opens and engages with messages, and tailors outreach to interested subscribers. The iContact service — including a free tier for under 500 contacts — has delivered good open rates, a steady stream of repeat client calls, and simple, sustainable marketing that helps Raleigh Geriatric Care Management maintain engagement as it grows.

Raleigh Geriatric Care Management

Lauren Watral

Owner