Case Study: Poster Revolution achieves higher email and social engagement and increased sales with iContact

Poster Revolution - Customer Case Study

Poster Revolution, an online retailer of more than two million licensed posters, wanted to further grow and engage its customer base through email and social media marketing. To achieve this, Poster Revolution partnered with iContact to leverage the vendor’s email and social media marketing solutions and advisory services.

iContact assigned a dedicated strategic advisor, Peter, who analyzed Poster Revolution’s audience and past campaigns, recommended list segmentation and weekend sends (which boosted open and clickthrough rates), designed a Facebook coupon campaign that gained 1,000 new followers and doubled the campaign email’s open rate, and advised switching to image-focused email templates that immediately increased sales. The iContact engagement delivered measurable results: 1,000 new Facebook followers, higher open/click rates, and improved email-driven revenue.

Poster Revolution