Case Study: American Arachnological Society achieves reliable member communications and improved deliverability with iContact

Look at the American Arachnological Society’s first experience with email marketing

The American Arachnological Society, a not-for-profit professional society, needed a simple way to keep its members informed. Membership secretary Brian Patrick had been sending basic text updates through Gmail, but once mailings exceeded about 500 recipients Gmail began marking messages as spam. To solve deliverability and list-management issues they evaluated ESPs and trialed iContact’s email marketing platform.

iContact proved inexpensive and easy to use: their webmaster set up a free trial, and Patrick now adjusts lists and sends member emails with just a few clicks. By switching to iContact the Society eliminated Gmail’s spam problems, improved deliverability, and simplified their workflow—allowing reliable communications to the full membership after about nine months of use.

American Arachnological Society

Brian Patrick

Secretary