Case Study: Just Collect achieves a 10% sales increase and fewer spam complaints with iContact

Just Collect - Customer Case Study

Just Collect, a frequent sender of auction and promotions emails, faced rising spam complaints that undermined confidence in its in‑house email system. At a national convention the company selected iContact as its new email marketing provider and signed up for iContact’s professional service with a dedicated account manager to address deliverability and strategy gaps.

iContact’s account manager worked with Just Collect to reengage inactive subscribers, formalize sending processes, and apply better segmentation, supported by weekly calls and best‑practice guidance. Those changes drove more traffic to Just Collect’s eBay auctions, a measurable 10% increase in sales, lower spam complaint rates, and a stronger sending reputation.

Just Collect

Leighton Sheldon

Owner