Case Study: ideal-LIVING achieves 36% open rates and 20,000+ monthly community engagements with iContact

ideal-LIVING - Customer Case Study

ideal-LIVING, a retirement and vacation-home magazine from RPI Media, faced poor inbox placement, low engagement (around a 3% open rate) and spam complaints caused by inconsistent sending. To fix its email performance and database management, ideal-LIVING signed up for a managed iContact account with Premier Services and began working closely with iContact’s strategic advisor and tech support.

With iContact’s guidance they cleaned and segmented the list (resting ~20,000 non-openers), moved to regular twice-monthly "Community Emails," and used advisor recommendations and reporting to refine cadence and content. The results were dramatic: open rates rose to an average of about 36%, engaged readership grew to 70,000+ and ideal-LIVING now sees 20,000+ community engagements monthly; a recent “Tax‑Friendly States” campaign drove 3,400+ community requests, 14,000+ page views and 3,000+ clicks in 24 hours — outcomes the team attributes directly to iContact.

ideal-LIVING

David Heck

RPI Media