Case Study: The Scramble achieves 40% open rates with iContact

How The Six O’Clock Scramble Achieves 40% Open Rates

The Scramble, also known as The Six O’Clock Scramble, is a meal-planning business that needed a better way to manage a large, complex email list of more than 41,000 subscribers. Working with iContact, the company used email marketing tools and Pro services to reduce duplicate sends, avoid sending the wrong content, and streamline communications across members, non-members, and other segmented audiences.

iContact helped The Scramble build automated workflows and a custom WordPress API integration that synced member preferences, status, and renewal dates in real time. This allowed the team to send more relevant, targeted emails and improve engagement, resulting in average open rates of 40% for weekly meal plans, 32% for newsletters, and 29.4% for a Black Friday third-party offer.

The Scramble

Jessica Braider

Chief Executive Officer