Case Study: ideal-LIVING boosts email open rates and deliverability with iContact

How Ideeal-LIVING Moved from Spam Folders to 35% Open Rates

ideal-LIVING, a Wilmington, North Carolina-based media and marketing company, relied on email marketing to promote resorts, retirement communities, magazines, and expos, but struggled for years with spam complaints, low open rates, and poor ROI. To improve email performance, they turned to iContact and its Premier Client program, including support from a Strategic Advisor.

With guidance from iContact, ideal-LIVING cleaned up its email lists, rested non-openers, adjusted sending patterns, and tracked engagement around key campaigns and events. The results were dramatic: their first email after list cleanup reached a 32% open rate, a later newsletter hit 35% open rate, and one of their best campaigns generated almost 4,000 community requests, far exceeding the “hundred or less” they had previously seen per month.

ideal-LIVING

David Heck

RPI Media