Case Study: Athenix Body Sculpture achieves 3x booked appointments with iContact

How a Body Sculpture Company Remodeled Their Email Campaigns to Triple Foot Traffic

Athenix Body Sculpture, a multi-location cosmetic and plastic surgery provider, needed an email strategy that builds long-term trust rather than hard sells—marketing in an industry where patients often decide over months or years and where messaging must be carefully worded to avoid spam. To manage a small marketing team and maintain on‑brand, sensitive creative across five locations, Athenix partnered with iContact for its email marketing platform, strategic advising, and design support.

iContact provided software access plus a dedicated Strategic Advisor (Letitia Petway) and an in‑house Design team that turned concepts into responsive emails quickly and guided testing and optimization. The work delivered measurable gains: average click-to-open rates around 8%, a +36% increase in opens from send-time testing, and campaigns featuring client testimonials that doubled open and click rates and tripled booked appointments — results Athenix achieved while continuing to work with iContact toward a 20% open-rate goal.

Athenix Body Sculpture

Emily Talley

Marketing Manager