Case Study: Focus3 Inc achieves 80% email engagement and record appointment pipelines with iContact

Focus3 Inc - Customer Case Study

Focus3 Inc., a firm that helps luxury real estate developers protect and market high-end properties, faced a 2009 market downturn that revealed limits in its homegrown email marketing system: sending 50,000 emails could take two days and delivery/open rates were poor. To scale service for a growing client base and improve campaign performance, Focus3 turned to iContact for a professional email marketing solution.

iContact provided professionally designed templates, faster sends, industry-leading delivery, real-time reporting, and dedicated account management support. As a result, Focus3 saw dramatically higher engagement and inbox placement—one property achieved an 80% engagement rate among buyers, appointment pipelines hit record levels, and delivery/open rates improved substantially compared with the prior 10% delivery and 15% open rates—leading Focus3 to strongly recommend iContact.

Focus3 Inc

Kristy Peters

President