Case Study: Eastern Leaf achieves higher engagement and open rates with iContact's welcome automation

Eastern Leaf - Customer Case Study

Eastern Leaf wanted a better way to thank new subscribers and share its brand story after broadcast emails produced only average open rates. The company worked with iContact to create a targeted welcome-email strategy to capture attention immediately after someone opted into their newsletter.

iContact implemented a simple automated welcome message that sends as soon as a subscriber signs up; the welcome automation outperformed Eastern Leaf’s previous broadcasts, driving noticeably higher engagement. iContact notes welcome emails typically deliver about 4× the open rate and 5× the clicks of standard campaigns, giving Eastern Leaf a stronger first impression and a more engaged subscriber base.

Eastern Leaf