Case Study: The University of Vermont boosts Instagram engagement with Iconosquare

The University of Vermont boosts Instagram engagement 80% with Iconosquare

The University of Vermont (UVM) faced the challenge of increasing engagement and converting prospective students on Instagram with a very small social media team. They used Iconosquare's analytics and reporting features to help manage their presence and understand their performance.

Using Iconosquare, UVM was able to track key metrics and identify high-performing content, which helped them grow their Instagram followers by nearly 150% from 15,000 to over 40,000. A specific campaign leveraging user-generated content resulted in an 80% increase in DMs and an overall engagement rate of 13% for feed posts. Iconosquare provided the data-driven insights necessary for UVM to effectively connect with their audience and support student recruitment.

The University of Vermont