Case Study: Racing 92 saves time and benchmarks competitors with Iconosquare

Racing 92 saves 50% of reporting time with Iconosquare

Racing 92, a historic French rugby club, needed to streamline its social media reporting and efficiently monitor its competitors in the Top 14 league. The communications team, led by Jeanne Mallet, was spending too much time manually collecting data for monthly reports to the board. They turned to Iconosquare for its analytics and competitor tracking features to save time and gain precise insights.

By implementing Iconosquare, Racing 92 was able to automate its reporting and easily pull competitor data. The solution saved the team 50% of the time previously spent on social media reporting, allowing for more comprehensive monthly presentations. Iconosquare also proved instrumental in providing partners with clear KPIs, demonstrating the value of co-marketing campaigns and helping to secure future partnerships.

Racing 92