Case Study: Racing 92 saves time and benchmarks competition with Iconosquare

Iconosquare helps Racing 92 monitor their competition and save precious time reporting on

Racing 92, the iconic French rugby club, needed a faster way to manage social media reporting, track competitors, and support time-sensitive match-day communication. The communications team was spending too much time collecting data manually and needed precise, easy-to-access stats to keep up with the pressure of real-time content and regular reporting.

Using Iconosquare’s analytics, competitor tracking, and reporting features, Racing 92 streamlined its social media workflow and improved the quality of its monthly presentations to leadership and partners. With Iconosquare, Jeanne Mallet said she cut social media reporting time by 50% and reduced a task that once took a full day to just one morning per month, while also providing clearer KPI results such as engagement rate and impressions.

Racing 92

Jeanne Mallet

Communication Team