Case Study: Sephora boosts global Instagram productivity and performance with Iconosquare

How Sephora aligns its Instagram content strategy across 17 countries and local teams

Sephora, the French multinational beauty retailer, needed a way to keep its Instagram strategy aligned across 17 countries and multiple local teams while managing more than 15M followers. With local-language content, regional adaptations, and global tone-of-voice standards to coordinate, the team needed better visibility and control over performance across markets.

Using Iconosquare’s analytics, reporting, collaboration, and competitor-tracking features, Sephora centralized monitoring of its 17 social profiles in one dashboard and made monthly reporting easier for local teams. Iconosquare helped Sephora compare KPIs like reach, engagement, and follower growth across countries, measure campaign performance for brand partners, and save significant time: the team says it now spends about one hour a day reviewing 68 post metrics, versus at least four times longer without the tool.

Sephora

Olivier Fraisse

Responsible for Social Media and E-Commerce Communities EME