Case Study: Kicker achieves 50% Instagram audience growth with Iconosquare

How Kicker grew their Instagram audience by 50% with Iconosquare

Kicker, a lifestyle and mobile audio products company serving dealers worldwide, faced the challenge of growing and retaining an Instagram audience in a saturated, algorithm-driven space. They lacked actionable analytics and the time to test content or track competitors, so they turned to Iconosquare’s social media analytics and management tools.

Iconosquare delivered advanced Analytics (post and Stories metrics) and Competitor Tracking that let Kicker optimize content, posting times and hashtags. With Iconosquare, Kicker grew its Instagram following by 50% to 137k followers, increased reach (48,936) and impressions (60,478), and improved engagement and saves while cutting the time spent on analysis.

Kicker

Bill Braun

Social Media