Case Study: Gymshark achieves over 30% higher post engagement with Iconosquare

How Gymshark used Iconosquare to improve engagement rates on their posts by over 30%

Gymshark, the UK-based fitness apparel brand with over 8M followers (4.5M+ on Instagram), needed to sustain and increase engagement even as it aimed to double follower growth each year. With multiple stakeholders, influencers and user-generated content across three Instagram accounts, the team required an all‑in‑one tool for planning and scheduling, multi-user access, real‑time response and clear analytics — and chose Iconosquare.

Iconosquare delivered centralized profile management, scheduling, influencer/UGC monitoring, real‑time engagement tools and in‑depth analytics; within weeks Gymshark saw improvements and after 1.5 years recorded a per‑post engagement increase of ~30% (average engagement rate 1.88%, +30.56%), reach of 296.3M (+100%), average engagement on reach 5.20% (+100%), follower growth of over 50% and a doubling of likes and comments, while streamlining reporting and saving the team significant time. Iconosquare’s platform enabled Gymshark’s 10‑person team to optimize campaigns, manage influencers and sustain rising engagement as their audience grew.

Gymshark

Rebecca Shipton

Social Media Executive