Case Study: Gymshark boosts Instagram engagement by 30% with Iconosquare

Gymshark grows Instagram engagement by 30% with Iconosquare

Gymshark, a UK-based fitness apparel brand, faced the challenge of doubling its Instagram follower growth each year without sacrificing engagement rates. The social team needed to efficiently manage three high-profile accounts, scale user-generated and influencer content, and coordinate across a 10-person team while avoiding the inefficiencies of using multiple fragmented tools.

To address this, Gymshark implemented Iconosquare as an all-in-one social media management platform. The solution provided deep engagement analytics, scheduling, reporting, and conversation management across their accounts. Using Iconosquare, Gymshark increased its per-post engagement rate by 30%, achieved over 50% follower growth, and doubled the average likes and comments per post, all while streamlining team collaboration and reporting processes.

Gymshark