Case Study: Coffey & Tea strengthens storytelling-led social media strategy with Iconosquare

Coffey & Tea grows 10K+ organic followers with Iconosquare

Coffey & Tea, a Perth-based social media agency specializing in tourism and hospitality brands, faced the challenge of proving the ROI of their storytelling-led content strategy to clients. They needed a way to validate which content formats worked across multiple platforms, efficiently source user-generated content (UGC), and provide clear reporting without sacrificing time dedicated to creative strategy. To address this, they turned to the vendor Iconosquare for its analytics and social media management platform.

By implementing Iconosquare, Coffey & Tea gained deep insights into engagement metrics, allowing them to move from instinct to a data-backed strategy. The solution provided efficient UGC sourcing and monitoring, streamlined reporting, and multi-platform management. This enabled the agency to prove the impact of their storytelling approach to clients, grow organic followers for clients by over 10K, and source 80-90% of client content from UGC, all while saving valuable time on manual processes.

Coffey & Tea