Case Study: Seagull Scientific achieves greater incentive compensation transparency and sales visibility with Iconixx

Seagull Scientific Selects Iconixx for Increased Alignment of Compensation to Corporate Goals

Seagull Scientific is a medium‑enterprise software company that creates and automates labels, barcodes, RFID tags and other identification solutions. The company faced manual, Excel‑based commission calculations, limited visibility for sales reps into payouts, and excessive time spent processing payments, which drove the purchase of a sales compensation management solution to align pay with corporate goals and reduce disputes.

Seagull selected Iconixx for its ease of use, flexibility, processing speed and scalability. By deploying Iconixx’s sales performance management platform and dashboards, the company gained timely visibility for reps, faster processing, fewer disputes, and improved trust between sales and accounting—boosting incentive effectiveness and sales productivity.

Seagull Scientific

Wayne Burns

Controller