Case Study: VICE Media achieves agile global media management with Iconik

VICE Media - Customer Case Study

VICE Media, a leading new media company, faced significant challenges with a legacy media asset management (MAM) system that could not handle their complex, multi-format productions. Their valuable content was often untraceable across multiple storage systems, hindering their ability to meet growing demand and causing them to leave potential revenue on the table. This inflexible "black box" solution prompted them to seek a new, agile platform, leading them to the vendor Iconik.

The solution involved implementing Iconik as a central global library to store master files and act as the heart of their media distribution. VICE Media leveraged the agile Iconik API to integrate numerous custom systems, including AI engines and their existing CMS. The results were immediate; a previously manual process for ad valuations was automated, allowing the commercial team to respond to ad buying "much faster" and capture revenue that was previously being lost. The leadership was shocked at Iconik's effectiveness, with data retrieval times dropping from two weeks to two seconds, providing the agility needed for their digital media revolution.

VICE Media

Jack Skinner

VICE Media