Case Study: Urban Brew Studios enters streaming with a hybrid-cloud media system with Iconik

Urban Brew Studios - Customer Case Study

Urban Brew Studios, a leading television studio in Johannesburg, faced challenges with high upfront costs and long setup times when streaming platforms sought to collaborate with them. To overcome these obstacles and enter the streaming market, they turned to a hybrid-cloud solution from vendor Iconik, utilizing its cloud-based Media Asset Manager (MAM).

By implementing Iconik's solution in partnership with Wasabi and Signiant, Urban Brew Studios adopted a budget-friendly hybrid cloud storage model. This eliminated the need for extensive hardware investments, freed up financial resources, and provided the flexibility to easily expand storage. The efficient setup allowed them to offload footage quickly into the MAM, streamlining operations and enabling them to take on more data-demanding projects for global streaming platforms.

Urban Brew Studios