Case Study: South By Southwest streamlines online event media workflows with Iconik

South By Southwest - Customer Case Study

South By Southwest (SXSW), a major annual event featuring a film festival and technology conference, faced the immense challenge of pivoting its 2021 event to an online-only format. This required a new solution for managing, quality checking, and processing hundreds of media files with a reduced team, a task for which their existing tools were insufficient. To overcome this, they turned to the media management platform iconik, introduced by their partner Simple DCP.

The solution implemented with iconik centralized all media assets and enabled a streamlined QC workflow with custom metadata views. Crucially, iconik’s integration with Telestream Vantage allowed for the automated creation of hundreds of customized video versions with sponsor ads, saving countless hours of manual editing. As a result, iconik helped SXSW successfully host its online event, with 100% of its media organized in the system and 100% of its content featuring closed captioning for full accessibility.

South By Southwest

Gabe Van Amburgh

Film Exhibition Manager