Case Study: Overtime achieves $130K in storage savings with Iconik

Overtime cuts storage costs by $130K with Iconik

Overtime, a sports media company with over 115 million followers, faced significant challenges managing its rapid growth and 4 petabytes of content. Their storage was fragmented across multiple on-premise and cloud platforms, leading to a 10% monthly increase in cloud storage costs and $20,000 annually in shipping drives. This inefficient system caused major delays and collaboration headaches for their teams producing over 150 pieces of content weekly.

To solve this, Overtime implemented Iconik's cloud-based media management system. After a data migration to AWS, they used Iconik to centralize assets, automate storage tiering, and streamline review workflows. This solution delivered immediate results, saving Overtime approximately $130,000 in storage costs in the first year alone and completely eliminating their $20,000 shipping expense. Iconik provided the unified platform needed for efficient scaling and future innovation.

Overtime