Case Study: Lianhe Zaobao achieves substantial time savings and greater flexibility with Iconik

Lianhe Zaobao (LHZB) Experiences “Substantial Time Savings” and “Increased Flexibility” with Iconik

Lianhe Zaobao (LHZB), Singapore's most widely read Chinese-language daily newspaper, faced challenges managing its growing volume of digital video content. Their legacy on-premises media asset management (MAM) system was not user-friendly or easily accessible, resulting in low adoption and hindering collaboration for their geographically dispersed team. They sought a new solution and turned to the vendor Iconik for its cloud-native MAM platform.

By implementing Iconik, LHZB's team gained substantial time savings and increased flexibility. Iconik’s "bring your own storage" feature and integration with LucidLink created a unified portal for all media, drastically improving collaboration. The solution also provided AI-powered transcriptions and a cost-effective, scalable pricing model. This enabled producers to access, review, and curate footage efficiently, leading to smarter workflows and minimized miscommunication.

Lianhe Zaobao

Eric Lau

Chief Video Editor