Case Study: Atlanta Hawks streamline media management and speed content delivery with Iconik

How the Atlanta Hawks revolutionized their content management with IMT + iconik

The Atlanta Hawks, a premier NBA franchise and entertainment venue, faced significant operational challenges due to the enormous volume of media they produced. Without a centralized media asset management system, their teams worked in silos, leading to slow content delivery and difficulty retrieving assets. To address this, the Hawks partnered with vendor Iconik and systems integrator IMT to find a modern solution that could handle their demanding workflow.

The solution implemented by Iconik transformed their operations by creating a centralized, searchable hub for both still and video assets. This greatly enhanced efficiency and collaboration across all business units. The result was a dramatically faster speed to content, with broadcast and social media assets now available almost in real-time. The Hawks also achieved this transformation at a fraction of the cost of traditional implementations, making Iconik a crucial tool for improving fan engagement and streamlining their media management.

Atlanta Hawks

Kim Rometo

Chief Technology and Innovations Officer