Case Study: Oxfam streamlines global content creation with Iconik

How Oxfam is Streamlining Content Creation

Oxfam, a global organization working to fight poverty and injustice, faced significant logistical challenges in managing and sharing vast amounts of raw video footage from freelance teams around the world. Their reliance on physical hard drives caused storage issues, collaboration difficulties, and data security concerns, which were exacerbated by the need for remote work during the pandemic. Seeking a secure and efficient media management solution, Oxfam enlisted Iconik.

By implementing Iconik's cloud-based platform, Oxfam gained a secure, centralized system for its media assets, ensuring global teams could collaborate remotely. The solution provided enhanced data control, compliance with regulations, and AI-powered search to quickly locate content. This streamlined Oxfam's entire content creation workflow, making it easier to edit, transcribe, and find footage, which directly supports their mission to create impactful stories.

Oxfam

Fred Perraut

Head of Stories Team