Case Study: Orange Prestations TV triples broadcast graphics output with Iconik

How Orange Prestations TV scaled its graphic broadcast workflows 3x with Iconik, Ignifai, and Embrace

Orange Prestations TV (OPTV), the media services arm of Orange, faced significant challenges in scaling its broadcast graphics workflows. Its small creative team struggled to manage a rapidly expanding media library, adapt content for multiple platforms, and streamline approval processes amidst growing demand for high-quality promotional materials. To overcome these bottlenecks and achieve greater efficiency, OPTV turned to Iconik for a modern media management solution.

Iconik was implemented as the central hub for a new, automated media supply chain. Integrated with Ignifai and Embrace, the solution created an automated workflow that massively increased OPTV's output. The results were substantial: Iconik helped OPTV triple its graphic production from 25,000 to 75,000 deliverables per year without adding staff, while also improving collaboration and future-proofing its infrastructure.

Orange Prestations TV

Alice Marchin

Creative Studio Manager