Case Study: NowThis cuts post-production costs and speeds content delivery with Iconik

How NowThis transformed post-production to reach Gen Z faster (and saved costs)

NowThis, a digital media company known for its storytelling for Gen Z audiences, faced significant inefficiencies in its post-production workflow. With disconnected tools and content stored on local machines, the team was vulnerable to missed opportunities and delays in a fast-paced news environment. They partnered with vendor Iconik, seeking a solution for centralized media management, streamlined collaboration, and better archiving to keep their content accessible and their workflow agile.

The solution, implemented with guidance from Iconik and Bridge Digital, centered on using Iconik as a central hub to manage assets, review, and approvals. This new integrated system automated publishing and connected their storage solutions. The results for NowThis were substantial; the switch to Iconik saved them a third of their post-production budget compared to their previous tool and saved the team valuable hours each week by eliminating manual, repetitive tasks.

NowThis

Kelsey Marsh

Head of Production & Operations