Case Study: Morning Brew Inc. cuts media management costs and streamlines workflows with Iconik

How Morning Brew Inc. replaced 3 tools with Iconik and cut annual costs by 69%

Morning Brew Inc., a digital media company, faced significant challenges managing its content production with a fragmented set of tools, including Frame.io, Signiant Jet, and Media Shuttle. Their distributed team of 50 people struggled with operational complexity, inefficient handoffs, and high costs, which hampered their ability to scale efficiently.

By implementing Iconik as a unified media asset management and collaboration platform, Morning Brew Inc. consolidated its tech stack. The solution enabled near-instantaneous access to assets for remote team members and streamlined workflows. This resulted in a 69% reduction in annual media management costs and saved the team approximately 4-6 hours per week, allowing them to respond faster to market opportunities.

Morning Brew Inc.

Sam Wolf

Head of Post-Production