Case Study: Harris Blitzer Sports & Entertainment streamlines media management and cuts storage costs with Iconik and IMT

How Iconik and IMT helped the Philadelphia 76ers and New Jersey Devils cut storage management costs by 34%

Harris Blitzer Sports & Entertainment, the owner of the Philadelphia 76ers and New Jersey Devils, faced the challenge of managing a massive and growing library of media assets across its siloed teams. With content stored on separate local servers, collaboration was nearly impossible, distribution was inefficient, and finding specific footage was a major time-consuming headache. They engaged vendor Iconik, along with partner IMT, for a solution.

The solution implemented by Iconik and IMT was a customized hybrid-cloud media management system built around the Iconik platform. This provided centralized, instant access to assets, robust metadata tagging, and AI-powered search. The results were a 34% decrease in costs for finding footage and a 75% increase in footage access and production, enabling faster, more secure content distribution and collaboration.

Harris Blitzer Sports & Entertainment

Owen Flanagan

Senior Media Asset Manager