Case Study: Everwell streamlines cloud-based media collaboration with iconik

Everwell - Customer Case Study

Everwell, a medical content company, faced significant challenges with its on-premises media asset management system as its library of health videos grew and its production team became more geographically dispersed. The traditional system created bottlenecks for remote editors and producers, who resorted to shipping hard drives, putting raw content at risk and making it difficult to organize and find assets. Their vendor, Iconik, provided a cloud-native media management and collaboration solution to address these issues.

The solution implemented by Iconik, integrated with Backblaze B2 Cloud Storage, provided a modern, cloud-based workflow. This allowed remote team members to instantly ingest and access content from anywhere. Iconik's platform automated proxy generation and metadata tagging, while Backblaze offered secure, cost-effective storage. The migration was accelerated using Backblaze's Fireball service. As a result, Everwell achieved a more efficient and scalable production process, eliminated the costs and maintenance of on-site servers, and gained the ability to quickly onboard new team members and manage their expanding library.

Everwell

Loren Goldfarb

Chief Operating Officer