Case Study: BPI Outdoor Living elevates its premium brand with Iconic Digital Marketing

BPI Outdoor Living grows leads above goal in year one with Iconic Digital

BPI Outdoor Living, a company in the home services industry, knew their luxury outdoor spaces were premium but their branding did not reflect this quality, making it difficult to differentiate from competitors. Their challenge was to reach the right customers and generate leads genuinely interested in their high-end services. They partnered with Iconic Digital for a marketing strategy and brand overhaul.

Iconic Digital implemented a holistic solution that included a complete brand redesign with a new elegant logo and an elegant website featuring a customized user journey. This strategy was supported by ongoing lead generation tools and digital advertising. The results included a significant increase in unique website visitors in the first year and the company achieving above its annual lead generation goal with more leads per month.

BPI Outdoor Living