Case Study: Susan Karpa achieves 10 years of page-one rankings and 1133% conversion growth with Icona

Susan Karpa achieves 1133% conversion growth with Icona

The customer, Susan Karpa, a criminal lawyer and sole practitioner in Calgary, faced the challenge of launching her practice with no brand or web presence while competing against well-established firms. Icona provided a comprehensive solution including brand identity, photography, and website design and development to address this challenge.

Icona implemented a long-term SEO and marketing strategy, managing all aspects of her digital presence. This solution resulted in page one search rankings for nearly a decade and a conversion growth of 1133% since 2017, ensuring a steady flow of new business for the client.

Susan Karpa