Case Study: William Osler Health System Foundation inspires community support with wall murals from Icon Digital

William Osler Health System Foundation installs 9 wall murals with Icon Digital

Icon Digital partnered with the William Osler Health System Foundation to create a series of impactful wall murals for Etobicoke General Hospital. The challenge was to produce an inspiring installation that would highlight the role of community donations and celebrate the hospital's people across nine floors of the original patient tower.

The solution involved designing, producing, and installing nine durable murals using 3M calendared vinyl with a protective laminate. Icon Digital executed six unique designs, with two communicating that 100% of hospital equipment is community-funded and four celebrating the diverse staff and volunteers. This project successfully honored the hospital's mission and strengthened its storytelling to inspire community support, with Icon Digital looking forward to future collaborations.

William Osler Health System Foundation