Case Study: UNIQLO drives app signups and engagement with Icon Digital's pop-up experience

UNIQLO drives 27,000 new app registrants with Icon Digital pop-up

Icon Digital partnered with UNIQLO, a popular Japanese retailer, to address the challenge of driving new user acquisition for its mobile app. The vendor was tasked with creating an engaging physical pop-up space in Toronto to achieve this goal.

The solution implemented by Icon Digital involved designing a pop-up that used digital kiosks and large-format wall and floor graphics to simulate the app's interface, creating an aesthetic social media photo opportunity. During the launch, brand ambassadors and influencers boosted engagement. Icon Digital's efforts contributed to a successful campaign where over 50,000 product giveaways took place and the app gained over 27,000 new registrants.

UNIQLO