Case Study: Toronto Argonauts Celebrate a Grey Cup Win with Icon Digital

Toronto Argonauts transform Maple Leaf Square in 3 days with Icon Digital

Icon Digital partnered with the Toronto Argonauts to create a celebratory fan zone following the team's Grey Cup victory. The challenge was the extremely short, three-day turnaround time to design and produce all necessary graphics and materials to transform Maple Leaf Square for the championship parade and party.

The solution involved Icon Digital rapidly providing custom stage banners, bike rack covers, fencing, and fan handheld signage. This successfully created a celebratory environment for fans, players, and the city. The result was a seamless event celebrating the organization's 18th Grey Cup, marking another championship celebration for Maple Leaf Sports & Entertainment that Icon Digital has supported.

Toronto Argonauts