Case Study: Tennis Canada elevates the National Bank Open with Icon Digital

Tennis Canada elevates Sobeys Stadium for the 2023 National Bank Open with Icon Digital

Tennis Canada sought to refresh the visual environment of Sobeys Stadium for the historic National Bank Open tennis tournament. Icon Digital was brought in to provide large-format printing, creative design, custom fixtures and signage, and installation services to transform the venue.

Icon Digital executed a comprehensive visual solution, including custom mesh banners, window vinyl wraps, a vinyl-wrapped Player's Tunnel, and a central tournament bracket banner updated daily. For VIP areas and their own suite, they installed wall graphics, custom acrylic signage, and digital LCD displays. The work by Icon Digital successfully created an immersive atmosphere that enhanced the experience for both players and fans, contributing to a record-breaking engagement event and elevating the professional sports landscape.

Tennis Canada