Case Study: Tennis Canada elevates fan experience at the National Bank Open with Icon Digital

Tennis Canada elevates National Bank Open with Icon Digital for a 3rd straight year

Icon Digital partnered with Tennis Canada for the third consecutive year to elevate the visual experience at the prestigious National Bank Open tennis tournament. The challenge was to transform Sobeys Stadium in Toronto with large-scale graphics that would reflect the event's world-class reputation and create an unforgettable atmosphere for fans.

The solution implemented by Icon Digital included designing and installing a comprehensive range of interior and exterior visuals, such as silicone edge graphics, vinyl installations, column wraps, and large-scale banners. These elements showcased player imagery and sponsor branding, with all materials engineered to withstand outdoor conditions and high foot traffic. Through this work, Icon Digital successfully created a visually immersive experience that reinforced the tournament's prestigious status and contributed to its overall success.

Tennis Canada