Case Study: SickKids Foundation transforms hospital spaces with Icon Digital

SickKids Foundation transforms hospital visuals with Icon Digital in an overnight installation

Icon Digital partnered with SickKids Foundation on their "Heal the Future" campaign, which sought to visually transform the hospital to convey hope and align with a new focus on Precision Child Health. The challenge was to execute this large-scale visual transformation efficiently, adhering to a very tight timeline before the campaign's official launch.

The solution involved creative design, large format printing, and installation services from Icon Digital. This included a massive 900-inch atrium banner, vinyl graphics wrapping six elevators, and rotunda graphics, all installed overnight to minimize disruption. The result was an immediate visual uplift that inspired patients, families, and staff, successfully creating a symbol of hope at the heart of the hospital for the campaign launch.

SickKids Foundation