Case Study: Shoppers Drug Mart creates a one-of-a-kind flagship store experience with Icon Digital

Shoppers Drug Mart builds a two-storey flagship with Icon Digital's 2-storey elevator LED

Shoppers Drug Mart, a household name across Canada, wanted to create a unique flagship store experience at Toronto's Yonge & Dundas Square that also paid homage to the location's former Hard Rock Café tenant. They engaged ICON Digital to provide digital signage and visual media solutions for this ambitious project.

ICON implemented an omni-channel solution incorporating large format graphics and a comprehensive digital signage network. This included various LED videowalls, LCD displays, and interactive features like a touch-receptive brush bar and a historical touchscreen display. All digital content is managed and scheduled by ICON’s network operations control centre, creating a dynamic and branded in-store environment.

Shoppers Drug Mart